A website is a resource, a first impression, and a sales or fundraising tool.

If your site isn’t functional, accessible, and compliant, you miss an opportunity to capitalize on organic traffic.

Informative

Websites designed and built are centered around your content. We don’t make your content fit our design; we build our design to enhance your content. Users visit your site for one reason, to learn more about you; and we make it easy for them!

Directive

You wouldn’t leave a meeting without deciding on the next steps; your website is another business development funnel that works even when you aren’t. Clear next steps, calls to action, intuitive linking, and resource pages help guide your users through your sales, marketing, or development funnels.

Easy

Easy to use, easy to navigate, easy for your prospect to move to the next stage—Making a purchase, scheduling an appointment, or downloading a resource. Whatever the reason your visitor is there, it should be easy to accomplish the goal that drove the visit.

Accessible

The DOJ’s “Guidance on Web Accessibility and the ADA” issued on March 18, 2022, considering commercial websites and website-only businesses as subject to Title III of the ADA. Additionally in April 2024, the DOJ issued final standards for ADA title II compliance. While this applies only to state and municipal governments, it signals what’s to come for Title III, which applies to commercial websites.

Legally Compliant

Websites collecting usage, engagement, and traffic analytics; requesting information be submitted on a form; or embedding 3rd party applications like YouTube need to declare usage and allow users to opt out of data collection as part of the Online Privacy Act 2023 and FCC requirements. This bill establishes online privacy rights for personal information, including the contents of personal communications. It also applies requirements for protecting those rights to certain data processors, service providers, and other entities that collect, process, or maintain personal information and transmit it online. Failure to allow users to accept or decline the collection of this data is subject to civil penalties.